Media Contact: Jim Schepmoes
For Immediate Release
|STRATFORD, VA, (September 25, 2014) –Governor Terry McAuliffe announced that Stratford Hall received $10,000 from the Virginia Tourism Corporation Marketing Leverage Program grant fund. In total VTC awarded more than $852,000 for 46tourism marketing projects across the state to help increase visitation and revenue for Virginia’s localities through tourism.The grants are designed to help local and regional tourism entities attract more visitors by leveraging local marketing dollars, and will ultimately impact at least 195 other statewide tourism entities. The local organizations match the state grant funds by a minimum of 2:1 in order to support marketing projects. This funding cycle, the local partners will match the VTC grant dollars with more than $2.1 million, providing more than $3 million in new marketing to increase visitation to Virginia.
Stratford Hall received a $10,000 grant for its “Declare Your Independence with a Northern Neck Getaway” campaign. Stratford Hall partnered with Westmoreland County Tourism Council, Ingleside Winery, George Washington’s Birthplace National Monument, and Francis Lightfoot Lee’s Menokin to supply $10,000 in matching funds for the project.
“Declare Your Independence with a Northern Neck Getaway” will feature lodging at the Inn at Stratford Hall, with tours of Ingleside, George Washington’s Birthplace, Menokin, and Stratford Hall, as well as coupons from local businesses. Marketing of the package will be especially targeted to the Washington, D.C. metropolitan area, which includes the District of Columbia plus 21 counties and independent cities in Virginia, Maryland and West Virginia.
“This grant demonstrates the strong local partnerships among the Northern Neck’s historic attractions, dining and lodging establishments to interest the traveling public in making the Northern Neck a part of their next weekend getaway,” said Lisa Hull, Economic Development and Tourism Coordinator with the Northern Neck Planning District Commission.
The VTC Marketing Leverage Program is designed to stimulate new tourism marketing through partnerships by leveraging limited marketing dollars, resulting in increased visitor spending. A minimum of three entities must partner financially to apply and may consist of Virginia towns, cities, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other not-for-profit entities.
“These grants equip local tourism businesses with the tools they need to stay competitive,” said Governor McAuliffe. “The Marketing Leverage Program grants help support and grow a robust and diversified New Virginia Economy and encourage strategic marketing of tourism products and businesses across the Commonwealth, generating revenue and jobs.”
“The grants are supporting businesses across the Commonwealth, contributing to the overall economic health of our communities,” said Maurice Jones, Secretary of Commerce and Trade. “The state’s investment maximizes local marketing funds, allowing for localities to double and sometimes triple their marketing power to attract more visitors. This is a powerful tool for small businesses across the state.”
Tourism is an instant revenue generator for Virginia. In 2013, tourism generated $21.5 billion in revenue, supported 213,000 jobs and provided $1.42 billion in state and local taxes. Dollars invested in tourism are proven to provide a 5:1 return in tax revenue for Virginia, and the grant awards and matching funds provide a stimulus to localities seeking to increase tourism visitation and revenue.
Love is at the heart of every Virginia vacation. Visit www.Virginia.org to learn more about vacation destinations in Virginia or call 1-800-VISITVA to receive a free, Virginia is for Lovers travel guide.
About Stratford Hall
Stratford Hall is one of the great houses of American history. Its magnificent setting on a high bluff above the Potomac River and its bold architectural style set it apart from any other colonial house, but its highest distinction is the family of patriots who lived there, the Lees of Virginia. Stratford Hall is the birthplace of Robert E. Lee and the home to the only two brothers to sign the Declaration of Independence, Richard Henry Lee and Francis Lightfoot Lee.
For more information, visit www.StratfordHall.org, or call 804-493-8038.